Customer Experience
Within two weeks of lockdown, Canon Europe pivoted its digital strategy to focus on what consumers needed to manage work-from-home and school-at-home. For the global consumer electronics manufacturer, that product category was printers. Their digital…
In under two months, ecommerce growth accelerated by 4 to 6 years as a direct result of the COVID-19 pandemic with consumers across the globe turning to digital channels to buy everything from groceries to…
What is often dubbed "the most wonderful time of the year” is also a time that's fraught with stress for many. Gift shopping and finding the right present are still one of the biggest pain…
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your…
80% of consumers want brands to provide post-purchase support, this extends to tips, troubleshooting, and making it easier to do self-diagnostics and repairs without calling a technician. Consumers want access to reliable, easy to navigate…
Today’s B2B buyers expect and require the same customer-centric digital commerce experiences as they encounter in their consumer lives. Nearly 90% of industrial good buyers use the internet to search, qualify, evaluate, and select suppliers.…
In a span of 8 weeks, global usage of ecommerce has surpassed projections for two to three years out. Across Europe and North America, consumer behavior shifted quickly to relying on digital channels to fulfill…
As we enter week 6 in social isolation, our dependence on ecommerce remains vital. Consumers are turning to new channels and brands to purchase as their preferred retailers struggle to keep up with demand. Think…
In the last 3 months since the coronavirus began, online retailers and brand sites have seen an increase of 8.8% in online shoppers and 52% in total sales compared to 2019. As social distancing becomes…