AI & Machine Learning

A brief guide to ontologies, the fuel that powers ecommerce AI 
Ontologies are a central component of machine learning, but what exactly are ontologies and how do they work? In this article, we will demystify ontologies and explain how these data models make powerful discovery experiences…
AI in ecommerce
AI in Ecommerce: Transforming The Way Consumers Shop ad How You Sell Online
Artificial intelligence (AI) is sweeping the ecommerce industry. And it’s complicated. AI isn’t one type of technology — it’s a range of models that use algorithms to automate workflows, predict patterns, and personalize experiences. Over…
AI in B2B Ecommerce
AI in B2B Ecommerce: Tools for Personalization and CPQ
Modern B2B buyers seek the same self-service options they enjoy in their personal shopping experiences, even when buying complex products. Yet, many B2B companies still treat their websites more like static catalogs than dynamic sales…
how product content enrichment improves operational efficiency
How Product Content Enrichment Improves Operational Efficiency
Driving customer experience is one of the surest ways to guarantee constant growth for your business, and in today’s digital age, if your site lacks the information that potential customers need to make them push…
How does AI in Ecommerce work?
AI in Ecommerce: How to Maximize Your Investment in 2021 and Beyond
It’s undeniable. The success of any ecommerce business is tied to its foundation. Think about it.  Most ecommerce businesses are like beautiful…well-painted houses. Attractive to the eye...but it can’t stand the storms of change. AI in…
Understanding the difference between Conversational AI vs Conversational chat
Conversational AI vs Conversational Chat: What’s the Difference?
It’s a madhouse. At least that’s what you think when you look at the various systems you need to find information in your enterprise. It wasn’t supposed to be this complicated. You probably wonder what…
Ways to improve product data quality
Better Product Data: 3 Tips for Improving Data Quality
Practicing good data governance is important even if you aren’t building a complex machine-learning algorithm. When it comes to making sure your products are indexed in search results (and found by customers) and enriched with…
How to optimize conversational and contextual search experiences.
Can You Optimize Contextual Search? (+ 5 Objectives to Help You Achieve Conversion Optimization)
It’s easy to assume that conversation design is a one-and-done deal. In reality, you should be constantly tweaking your conversational AI channels to optimize for revenue-focused outcomes, like lead generation or sales. Remember, a chat…
recommendation engine types ecommerce
Ecommerce Product Recommendation Engine: What Is It & How Does It Work?
Variety is the spice of life.  Having too much variety can get pretty confusing and frustrating.  Think about how it feels when you browse on Netflix for hours trying to figure out what show to…