Customer Experience
Social media. Virtual reality. Internet of Things. Artificial Intelligence. Technology and humans are becoming ever enmeshed. We rely on technology like never before; we use it to stay in touch, complete work, get the news,…
At any given moment there are 4 different types of shoppers coming to your store. Depending on the product domain, their intentions, preferences and product knowledge, they want to explore and navigate your store in…
We tend to believe that our decisions are based on a rational or analytical processing of our options. We like to believe that we’re in control, that our assessments lead us to making the right…