The B2B digital commerce market continues to experience record growth, in 2021 B2B manufacturers saw an 18.4% increase in sales on digital channels. In fact, that growth rate is 1.45 times greater than the growth in all manufacturing sales and it’s projected to continue to grow at an 18.5% CAGR over the next 5 years.
Despite this massive growth, B2B manufacturers are behind their B2C counterparts in delivering practical customer experiences for today’s digital-first buyers. The opportunity to provide superior CX is immense and one that buyers are ready to embrace, but manufacturers are falling short in critical areas of making their digital sales experiences meet baseline expectations. In this infographic, you’ll find out the benefits of content discovery for B2B manufacturers, including facilitating greater findability, and enabling more self-service environments, while simultaneously driving operational efficiency.