B2B Commerce

benefits of content discovery for b2b manufacturing
Benefits of Content Discovery for B2B Manufacturers [Infographic]
The B2B digital commerce market continues to experience record growth, in 2021 B2B manufacturers saw an 18.4% increase in sales on digital channels. In fact, that growth rate is 1.45 times greater than the growth…
What is the difference between a 2d and 3d configurator
3D Configurators vs 2D: Which is Best? (+ Examples)
You’ve probably done the same thing before. It’s been more than two hours, and you’ve yet to decide which piece of furniture you want to buy. You thought shopping online would’ve been faster than going…
Using video assistants for cobrowsing and b2b customer support
Conversational Sales: 4 Ways to Use Video Assistants to Support Your Sales
Patience is a virtue. Unless you’re dealing with a chatbot that doesn’t understand half of what you type, that’s true. Then it’s just a waste of time. You’ve probably had a similar experience. “Use a…
Product Configurator benefits for manufacturers and suppliers
Product Configurators: 5 Key Advantages for B2B Ecommerce (+ How to Leverage Them)
You’ve probably experienced it before.  The sinking feeling after buying something online that didn’t live up to its photographs.  And no matter how hard you try to shake it, the result is unavoidable—you’ve got buyer’s…
B2B Consumerizaiton priorities for digital selling in 2021
B2B Consumerization 101: Priorities for B2B Digital Selling in 2021
Complexity. Friction. Back and forth.  Those are some of the words that come to mind when you think of traditional B2B selling.  Isn’t it ridiculous?  These words shouldn’t describe a multi-trillion-dollar industry.  And that needs…
Tips for improving ecommerce buying experience for medical device and supply
Ecommerce for Medical Devices & Supplies: 3 Tips to Improve Buying Experience
It only gets better.  Admittedly, that’s an ironic statement given the recent global health crisis.  But it’s not all doom and gloom.  So what’s the silver lining?  The recent global health crisis turned the eCommerce…
B2B Ecommerce Trends: How B2B Manufacturers can adopt a DTC model
B2B Ecommerce Trends: The B2B vs DTC Model
The more things change, the more they stay the same.  But do they?  Not really.  Customer expectations are evolving, and B2B (Business-to-business) Ecommerce is shifting.  B2B eCommerce sales are expected to grow by 10% annually…