ecommerce

ecommerce product discovery search
5 Ways to Improve Ecommerce Product Discovery & Search
Estimates show that by the year 2040, e-commerce will account for 95% of all shopping. Given the recent growth, that doesn’t sound too far-fetched, does it? But here’s the sad truth. These are remarkable developments. Yet, most…
real reason conversion rate low
Ecommerce Conversion Rate: 5 (REAL) Reasons Yours is So Low (+How to Increase it)
It doesn’t make sense.  You spent months preparing for relaunching your ecommerce store.  You even paid boatloads of cash to various professionals to get your website right.  You had high expectations.  Except, you can’t seem…
What is contextual commerce and why is it important?
Definitive Guide to Contextual Commerce: What It Is and Why It’s Important
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
customer experience strategy 2021 trends
Customer Experience Strategy: 7 Elements for Success in 2021
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors.    The result?  Most…
5 Reasons Why You Need a Conversation Designer on Your Marketing Team in 2021
Given the historic number of customers making online purchases and using streaming services during the COVID-19 pandemic, digital marketing and ecommerce teams are under increasing pressure to provide a reliable, user-friendly digital customer experience.  Over…
chatbot strategy 5 mistakes to look for
Chatbot Strategy: Is Your’s Ineffective? (+5 Mistakes Hurting Your Business)
It's frustrating. You've spent a boatload of cash on customer service tech — chatbots. Unfortunately, your customer service department is still overwhelmed and overworked. And yet, here you are. Still dealing with customer queries that…
Conversational Commerce is the Now: is Your Business Ready?
Whether you are a fan of the digital revolution or think it’s all evil, we are a society driven by digital technology. It has and will continue to shape the way we live, work, and…
Report: How COVID-19 Altered Consumer Behavior
In under two months, ecommerce growth accelerated by 4 to 6 years as a direct result of the COVID-19 pandemic with consumers across the globe turning to digital channels to buy everything from groceries to…
B2B buyers expect streamlined customer-centric digital commerce experiences.
B2B Buying Process: How Manufacturers Cater To Digital Buyers
Today’s B2B buyers expect and require the same customer-centric digital commerce experiences as they encounter in their consumer lives. Nearly 90% of industrial good buyers use the internet to search, qualify, evaluate, and select suppliers.…