ecommerce

Tips for how retailers can improve the ecommerce customer experience.
Why Retailers Need to Improve Ecommerce Customer Experience (+ 3 Tips to Do That)
As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
Tips to help customers find the perfect gift and drive holiday sales
9 Tips to Help Customers Finds Perfect Gifts & Drive Your Holiday Sales Like Crazy
Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
Using video assistants for cobrowsing and b2b customer support
Conversational Sales: 4 Ways to Use Video Assistants to Support Your Sales
Patience is a virtue. Unless you’re dealing with a chatbot that doesn’t understand half of what you type, that’s true. Then it’s just a waste of time. You’ve probably had a similar experience. “Use a…
Product Configurator benefits for manufacturers and suppliers
Product Configurators: 5 Key Advantages for B2B Ecommerce (+ How to Leverage Them)
You’ve probably experienced it before.  The sinking feeling after buying something online that didn’t live up to its photographs.  And no matter how hard you try to shake it, the result is unavoidable—you’ve got buyer’s…
How to create personalized product bundle strategy
Product Bundling Strategy: Create Personalized Bundle Strategy
It’s frustrating isn’t it?  When you put all your effort into a particular strategy but nothing goes as planned.  Think about your product bundling strategy.  You know you’ve covered the product bundling basics but there’s…
B2B Consumerizaiton priorities for digital selling in 2021
B2B Consumerization 101: Priorities for B2B Digital Selling in 2021
Complexity. Friction. Back and forth.  Those are some of the words that come to mind when you think of traditional B2B selling.  Isn’t it ridiculous?  These words shouldn’t describe a multi-trillion-dollar industry.  And that needs…
Opportunities to improve search experiences for mobile and omnichannel
5 Opportunities to Maximize Impact of Search for Better Ecommerce Experience & Performance 
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine.  Customers enter your website and start a search and…
Challenges with ecommerce personalization without cookies
Overcoming Cookieless Ecommerce Requires Conversational Search
As Google Chrome prepares to phase out the third-party cookie by 2024, marketers are scrambling to find new ways to provide a personalized e-commerce experience while ceding to consumers’ data privacy concerns.  Before, marketers used…
Tips for improving ecommerce buying experience for medical device and supply
Ecommerce for Medical Devices & Supplies: 3 Tips to Improve Buying Experience
It only gets better.  Admittedly, that’s an ironic statement given the recent global health crisis.  But it’s not all doom and gloom.  So what’s the silver lining?  The recent global health crisis turned the eCommerce…