Decision-making
What is often dubbed "the most wonderful time of the year” is also a time that's fraught with stress for many. Gift shopping and finding the right present are still one of the biggest pain…
Contrary to popular belief the opposite of FOMO is not JOMO or the joy of missing out, it’s FOBO, the fear of better options. Think of it as the consumer cousin of FOMO; it’s the…
We all have an abundance of choices. Every day we’re faced with a ton of them before we even make it to the kitchen for breakfast. Even when choosing something as simple as a shampoo,…
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Do your eyes get blurry when you’re standing in the pharmaceutical aisle trying to decide which product is right for you? Mine do. During my last shopping trip I encountered 34 options for toothpaste, 93…
Decision-making is among the most fascinating, complex and essential human behaviors that neuroscientists are only beginning to decipher. What exactly happens in our brains when we are making decisions? Why do we choose certain options?…
To successfully reach their target market, and improve interactions with customers, marketers need to understand just how much effort and time consumers put into decision-making. Decision-making is both an art, and a science, which has…
If you’re selling goods or services to people, there’s one thing I know you want: More customers. That’s a given. So, how do you get more customers? Providing advice and branding yourself as expert plays…
Celebrities advertising products is nothing new, in fact it has been part of our lives for years. The first celebrity endorsement dates back to the 1760’s, when the term “brand” still hadn’t been coined yet.…