Product Search & Discovery

How guided selling works in customers' online shopping experiences.
What is Guided Selling and How Does it Work?
Today, consumers are confronted with more options and more touch points than ever. It is all too easy for them to experience decision fatigue, basically giving them 3 options to either ... Give up and abandon…
Arrows pointing different ways
How Guided Selling Supports the Shopper Decision-Making Process
Today, most purchase decisions are reached on the Internet. Whenever shoppers have a need or want, the majority hops on the Internet first, to look for useful information and advice on products that meet their requirements. Considering…