Product Search & Discovery
Visual configurators are all the rage. Okay. Maybe not for all ecommerce businesses —but they should be. Visual configurators have a massive positive impact on user experience. But why? The longer a buyer’s journey, the…
You’ve probably done it before. A special occasion is coming up, and you don’t know exactly what to get. All you have is an idea. You haven’t yet figured out the specific product you want. …
Peanut butter and jelly. Bacon and eggs. Macaroni and cheese. You’re probably wondering what this is all about. If you’re confused, don’t be. Some things just go together. No matter how much the world changes,…
There's nothing new under the sun. Is that a controversial statement? Probably. Live stream shopping or Live Commerce has been around for decades. Don't believe it? The funny thing about "live commerce" acting like it's…
Focus on the big things. That sounds like great advice, right? Until it isn’t. You’ve probably spent time and money on the ‘big things’ like a well-designed website. What’s more, you consistently spend money on…
Variety is the spice of life. Having too much variety can get pretty confusing and frustrating. Think about how it feels when you browse on Netflix for hours trying to figure out what show to…
Estimates show that by the year 2040, e-commerce will account for 95% of all shopping. Given the recent growth, that doesn’t sound too far-fetched, does it? But here’s the sad truth. These are remarkable developments. Yet, most…
The more data you have, the better. But is this statement true? Here’s the reality. Too much data can sometimes become a liability. Wait! But how is that possible? According to Forrester, more than half…
You can’t escape it. Whether you’re a B2B or B2C brand, you need visual configurators. But wait! Isn’t that a significant investment? Well, that depends on your perspective. Why? According to a study by PWC,…