Personalization

CPQ transformation visual configurators
Visual Configurators: 5 Ways To Transform CPQ (+ What It Means For Your Business)
You can’t escape it.  Whether you’re a B2B or B2C brand, you need visual product configurators. But wait! Isn’t that a significant investment? Well, that depends on your perspective.  Why?  According to a study by…
The solution to solving today’s search complexities in digital commerce is cognitive search.
6 Tips For Solving Today’s Cognitive Search Complexities
Search is a fundamental aspect of the digital experience--it is the mechanism we use to navigate vast amounts of information and products online. Yet, the search solutions provided in most digital commerce platforms lack the…
Persuasion Profiling – How You Sell Matters More Than What You Sell
What if you knew more than which products a customer has been looking at or purchasing recently? What if you knew their motivations and which messaging made them decide and purchase? What if you knew…