Personalization

2022: 4 Key Trends in Content Discovery to Remember
As 2022 comes to end, it’s impossible to ignore global markets faced numerous challenges from supply chain issues, growing inflation, labor shortages, and a looming recession. Yet, businesses took these challenges head-on and made significant…
Conversational Commerce in 2021: 5 Best-In-Class Examples
The acceleration of digital maturity across industries, regardless of end-user, continued to push boundaries and break the status quo in 2021. Whether it’s a B2B buyer preferring a self-service environment for configuration or a consumer…
What is the difference between a 2d and 3d configurator
3D Configurators vs 2D: Which is Best? (+ Examples)
You’ve probably done the same thing before. It’s been more than two hours, and you’ve yet to decide which piece of furniture you want to buy. You thought shopping online would’ve been faster than going…
Tips to help customers find the perfect gift and drive holiday sales
9 Tips to Help Customers Finds Perfect Gifts & Drive Your Holiday Sales Like Crazy
Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
2021 consumer behaviors for holiday shopping and gifting
Gift Consumers’ Behaviors 2021: What They Actually Want
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
How to create personalized product bundle strategy
Product Bundling Strategy: Create Personalized Bundle Strategy
It’s frustrating isn’t it?  When you put all your effort into a particular strategy but nothing goes as planned.  Think about your product bundling strategy.  You know you’ve covered the product bundling basics but there’s…
Challenges with ecommerce personalization without cookies
Overcoming Cookieless Ecommerce Requires Conversational Search
As Google Chrome prepares to phase out the third-party cookie by 2023, marketers are scrambling to find new ways to provide a personalized e-commerce experience while ceding to consumers’ data privacy concerns.  Before, marketers used…
Product Finder vs. Product Quiz: What’s the Difference? (+ What It Means for your Business)
Too much of a good thing is a bad thing. It sounds cliche, doesn’t it?  Well, it isn’t—especially when it comes to your customers and the number of options they have.  Many eCommerce businesses struggle…
Guidelines for upgrading ecommerce search engines with site search.
Ecommerce Search Engines: 11 Guidelines for Upgrading Site Search
There’s no going back.  Global events such as the pandemic changed market dynamics emphasizing the fact that eCommerce is the future.   As an Ecommerce business, you shouldn’t take effective on-site search capability for granted.  It…