As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
Patience is a virtue. Unless you’re dealing with a chatbot that doesn’t understand half of what you type, that’s true. Then it’s just a waste of time. You’ve probably had a similar experience. “Use a…
You’ve probably experienced it before. The sinking feeling after buying something online that didn’t live up to its photographs. And no matter how hard you try to shake it, the result is unavoidable—you’ve got buyer’s…
It’s frustrating isn’t it? When you put all your effort into a particular strategy but nothing goes as planned. Think about your product bundling strategy. You know you’ve covered the product bundling basics but there’s…
Complexity. Friction. Back and forth. Those are some of the words that come to mind when you think of traditional B2B selling. Isn’t it ridiculous? These words shouldn’t describe a multi-trillion-dollar industry. And that needs…
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine. Customers enter your website and start a search and…
As Google Chrome prepares to phase out the third-party cookie by 2024, marketers are scrambling to find new ways to provide a personalized e-commerce experience while ceding to consumers’ data privacy concerns. Before, marketers used…
It only gets better. Admittedly, that’s an ironic statement given the recent global health crisis. But it’s not all doom and gloom. So what’s the silver lining? The recent global health crisis turned the eCommerce…