Discovery
Focus on the big things. That sounds like great advice, right? Until it isn’t. You’ve probably spent time and money on the ‘big things’ like a well-designed website. What’s more, you consistently spend money on…
Variety is the spice of life. Having too much variety can get pretty confusing and frustrating. Think about how it feels when you browse on Netflix for hours trying to figure out what show to…
Estimates show that by the year 2040, e-commerce will account for 95% of all shopping. Given the recent growth, that doesn’t sound too far-fetched, does it? But here’s the sad truth. These are remarkable developments. Yet, most…
The more data you have, the better. But is this statement true? Here’s the reality. Too much data can sometimes become a liability. Wait! But how is that possible? According to Forrester, more than half…
You can’t escape it. Whether you’re a B2B or B2C brand, you need visual product configurators. But wait! Isn’t that a significant investment? Well, that depends on your perspective. Why? According to a study by…
Within two weeks of lockdown, Canon Europe pivoted its digital strategy to focus on what consumers needed to manage work-from-home and school-at-home. For the global consumer electronics manufacturer, that product category was printers. Their digital…
Chances are you’ve used or seen a Product Finder or Product Quiz on an ecommerce shop over the years. You’re asked a series of questions to help you as the customer determines what product fits…
What is often dubbed "the most wonderful time of the year” is also a time that's fraught with stress for many. Gift shopping and finding the right present are still one of the biggest pain…
80% of consumers want brands to provide post-purchase support, this extends to tips, troubleshooting, and making it easier to do self-diagnostics and repairs without calling a technician. Consumers want access to reliable, easy to navigate…
