Discovery
As Google Chrome prepares to phase out the third-party cookie by 2024, marketers are scrambling to find new ways to provide a personalized e-commerce experience while ceding to consumers’ data privacy concerns. Before, marketers used…
It’s probably happened to you. You forgot a special occasion or something you needed to buy. The realization fills you with horror. Time is running out, so you buy it online at the last minute,…
Too much of a good thing is a bad thing. It sounds cliche, doesn’t it? Well, it isn’t—especially when it comes to your customers and the number of options they have. Many eCommerce businesses struggle…
It’s common that consumers choose to shop online for its convenience. But as eCommerce continues to thrive and more options are available, they now also prioritize discovery. According to Kantar’s The State of Ecommerce 2021…
Imagine being stuck in traffic with nowhere to go. Everything is at a standstill. As you scroll through social media, you see the page to your favorite pizza place. You stop scrolling. The pictures on…
Visual configurators are all the rage. Okay. Maybe not for all ecommerce businesses —but they should be. Visual or 3D configurators have a massive positive impact on user experience. But why? The longer a buyer’s…
Peanut butter and jelly. Bacon and eggs. Macaroni and cheese. You’re probably wondering what this is all about. If you’re confused, don’t be. Some things just go together. No matter how much the world changes,…
The success of your ecommerce platform hinges entirely on offering a convenient and expedient user experience. However, messy data can get in the way. Seemingly trivial inconsistencies like not having naming conventions or tags can…
There's nothing new under the sun. Is that a controversial statement? Probably. Live stream shopping or Live Commerce has been around for decades. Don't believe it? The funny thing about "live commerce" acting like it's…
