Customer Engagement

customer experience tips for consumer electronics brands
4 Tips to Improve CX for Consumer Electronics
CX, or customer experience, has become a major focus for brands and companies all around the world, and not just those that engage buyers online through their websites, but brands that also interact with customers…
4 Examples of Great Conversational Design that Drives Results
Conversational Design is quickly becoming today's most sought-after solution for driving digital sales and improving customer satisfaction. In fact, according to OctaneAI, companies implementing Conversational Design see an incredible whopping 7% to 25% rise in…
Commerce Experiences: What Makes a Good One vs Bad? Expert Q&A with Jan Kelley
Have you ever landed on an ecommerce website and thought to yourself “they must know this is terrible? Right?” Or alternatively, a site that is well-organized, easy to navigate, but the product pages were underwhelming…
live shoppings vs virtual commerce difference
Live Stream Shopping and Virtual Commerce: A Short Guide for Ecommerce Businesses
There's nothing new under the sun. Is that a controversial statement? Probably.  Live stream shopping or Live Commerce has been around for decades.  Don't believe it?  The funny thing about "live commerce" acting like it's…
customer experience strategy 2021 trends
Customer Experience Strategy: 7 Elements for Success in 2021
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors.    The result?  Most…
chatbot strategy 5 mistakes to look for
Chatbot Strategy: Is Your’s Ineffective? (+5 Mistakes Hurting Your Business)
It's frustrating. You've spent a boatload of cash on customer service tech — chatbots. Unfortunately, your customer service department is still overwhelmed and overworked. And yet, here you are. Still dealing with customer queries that…
How Beauty Brands are Capturing Gen Z & Millennials with Best-in-Class Digital Experiences
Today’s consumer has an endless array of choice for any given product and when it comes down to deciding where to spend their money 84% of them prioritize the experience of shopping versus the product…
Why Consumer Electronics Brands Must Make Choosing Easier to Sell
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Digital Technologies in the Beauty Sector
Shoppers are becoming an increasingly digital-savvy breed. Time is precious and many consumers don’t want to waste theirs trying to decipher which product out of many perfectly matches their needs. They expect a seamless path…