Customer Engagement

Composable product configurator guide
A Quick Guide to the Composable Product Configurator Market
As digital commerce evolves, so does the technology used to deliver better customer experiences and the composable product configurator market is advancing in rapid speed to meet market needs. Today’s environment requires scalable and intuitive…
customer experience tips for consumer electronics brands
4 Tips to Improve CX for Consumer Electronics
CX, or customer experience, has become a major focus for brands and companies all around the world, and not just those that engage buyers online through their websites, but brands that also interact with customers…
benefits of content discovery for brands and retailers
Benefits of Content Discovery for B2C Brands & Retailers [Infographic]
With the power of the internet connecting people around the world with ease, customer-centric communication and seamless customer experience have become a necessity for business growth. Enabling consumers with intuitive and engaging content discovery greatly…
4 Examples of Great Conversational Design that Drives Results
Conversational Design is quickly becoming today's most sought-after solution for driving digital sales and improving customer satisfaction. In fact, according to OctaneAI, companies implementing Conversational Design see an incredible whopping 7% to 25% rise in…
Rethink post-purchase experiences by focusing on guidance, support, and gratitude.
Post-Purchase Customer Experience: 5 Ways to Improve Digital Customer Service and Support (+Drive Customer Loyalty)
You finally made the sale! Exciting, isn’t it? You’re tempted to lean back, close your eyes and relax. After all, you need the rest considering your “conversion” efforts.  Sounds good, doesn’t it?  Believe it or…
How to optimize conversational and contextual search experiences.
Can You Optimize Contextual Search? (+ 5 Objectives to Help You Achieve Conversion Optimization)
It’s easy to assume that conversation design is a one-and-done deal. In reality, you should be constantly tweaking your conversational AI channels to optimize for revenue-focused outcomes, like lead generation or sales. Remember, a chat…
Commerce Experiences: What Makes a Good One vs Bad? Expert Q&A with Jan Kelley
Have you ever landed on an ecommerce website and thought to yourself “they must know this is terrible? Right?” Or alternatively, a site that is well-organized, easy to navigate, but the product pages were underwhelming…
live shoppings vs virtual commerce difference
Live Stream Shopping and Virtual Commerce: A Short Guide for Ecommerce Businesses
There's nothing new under the sun. Is that a controversial statement? Probably.  Live stream shopping or Live Commerce has been around for decades.  Don't believe it?  The funny thing about "live commerce" acting like it's…
customer experience strategy 2021 trends
Customer Experience Strategy: 7 Elements for Success in 2021
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors.    The result?  Most…