Customer Engagement
It's frustrating. You've spent a boatload of cash on customer service tech — chatbots. Unfortunately, your customer service department is still overwhelmed and overworked. And yet, here you are. Still dealing with customer queries that…
Today’s consumer has an endless array of choice for any given product and when it comes down to deciding where to spend their money 84% of them prioritize the experience of shopping versus the product…
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Shoppers are becoming an increasingly digital-savvy breed. Time is precious and many consumers don’t want to waste theirs trying to decipher which product out of many perfectly matches their needs. They expect a seamless path…
In recent years, physical store locations have faced the silent assault of e-commerce. Consumers are growing used to the ability to buy an item with one click and have it in their hands the following…
For brands around the world, the last few years have been a turning point in the way traditional business is handled. The rise of e-commerce and online shopping giants have resulted in the retail economy…
In this data-driven world, marketing technology has made it easier for us marketers to identify, target, and engage both suspects and prospects that are likely to make the best customers. We can reach a large…