eCommerce sales strategy
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine. Customers enter your website and start a search and…
It only gets better. Admittedly, that’s an ironic statement given the recent global health crisis. But it’s not all doom and gloom. So what’s the silver lining? The recent global health crisis turned the eCommerce…
The more things change, the more they stay the same. But do they? Not really. Customer expectations are evolving, and B2B (Business-to-business) Ecommerce is shifting. B2B eCommerce sales are expected to grow by 10% annually…
There’s no going back. Global events such as the pandemic changed market dynamics emphasizing the fact that eCommerce is the future. As an Ecommerce business, you shouldn’t take effective on-site search capability for granted. It…
You can’t ignore it anymore. As a Telco, you’ve probably experienced sudden product and service cancellations. You don’t understand it. Doesn’t everyone need technology? Isn’t the internet a regular thing now? So what’s the reason…
It doesn’t make sense. You spent months preparing for relaunching your ecommerce store. You even paid boatloads of cash to various professionals to get your website right. You had high expectations. Except, you can’t seem…
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors. The result? Most…
Given the historic number of customers making online purchases and using streaming services during the COVID-19 pandemic, digital marketing and ecommerce teams are under increasing pressure to provide a reliable, user-friendly digital customer experience. Over…
