eCommerce sales strategy

Tips to help customers find the perfect gift and drive holiday sales
9 Tips to Help Customers Finds Perfect Gifts & Drive Your Holiday Sales Like Crazy
Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
Using video assistants for cobrowsing and b2b customer support
Conversational Sales: 4 Ways to Use Video Assistants to Support Your Sales
Patience is a virtue. Unless you’re dealing with a chatbot that doesn’t understand half of what you type, that’s true. Then it’s just a waste of time. You’ve probably had a similar experience. “Use a…
Product Configurator benefits for manufacturers and suppliers
Product Configurators: 5 Key Advantages for B2B Ecommerce (+ How to Leverage Them)
You’ve probably experienced it before.  The sinking feeling after buying something online that didn’t live up to its photographs.  And no matter how hard you try to shake it, the result is unavoidable—you’ve got buyer’s…
How to create personalized product bundle strategy
Product Bundling Strategy: Create Personalized Bundle Strategy
It’s frustrating isn’t it?  When you put all your effort into a particular strategy but nothing goes as planned.  Think about your product bundling strategy.  You know you’ve covered the product bundling basics but there’s…
B2B Consumerizaiton priorities for digital selling in 2021
B2B Consumerization 101: Priorities for B2B Digital Selling in 2021
Complexity. Friction. Back and forth.  Those are some of the words that come to mind when you think of traditional B2B selling.  Isn’t it ridiculous?  These words shouldn’t describe a multi-trillion-dollar industry.  And that needs…
Opportunities to improve search experiences for mobile and omnichannel
5 Opportunities to Maximize Impact of Search for Better Ecommerce Experience & Performance 
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine.  Customers enter your website and start a search and…
Tips for improving ecommerce buying experience for medical device and supply
Ecommerce for Medical Devices & Supplies: 3 Tips to Improve Buying Experience
It only gets better.  Admittedly, that’s an ironic statement given the recent global health crisis.  But it’s not all doom and gloom.  So what’s the silver lining?  The recent global health crisis turned the eCommerce…
B2B Ecommerce Trends: How B2B Manufacturers can adopt a DTC model
B2B Ecommerce Trends: The B2B vs DTC Model
The more things change, the more they stay the same.  But do they?  Not really.  Customer expectations are evolving, and B2B (Business-to-business) Ecommerce is shifting.  B2B eCommerce sales are expected to grow by 10% annually…
Guidelines for upgrading ecommerce search engines with site search.
Ecommerce Search Engines: 11 Guidelines for Upgrading Site Search
There’s no going back.  Global events such as the pandemic changed market dynamics emphasizing the fact that eCommerce is the future.   As an Ecommerce business, you shouldn’t take effective on-site search capability for granted.  It…