Enda Ndungu

28 Articles Published | Follow:
live shoppings vs virtual commerce difference
Live Stream Shopping and Virtual Commerce: A Short Guide for Ecommerce Businesses
There's nothing new under the sun. Is that a controversial statement? Probably.  Live stream shopping or Live Commerce has been around for decades.  Don't believe it?  The funny thing about "live commerce" acting like it's…
ecommerce site search strategy
7 Ecommerce Site Search Strategies: Best Practices to Improve Your Conversion Rates
Focus on the big things.  That sounds like great advice, right? Until it isn’t.  You’ve probably spent time and money on the ‘big things’ like a well-designed website.  What’s more, you consistently spend money on…
recommendation engine types ecommerce
Ecommerce Product Recommendation Engine: What Is It & How Does It Work?
Variety is the spice of life.  Having too much variety can get pretty confusing and frustrating.  Think about how it feels when you browse on Netflix for hours trying to figure out what show to…
telco cx churn reduction strategy
CX in Telecoms: 5 Strategies to Increase ARPU and Reduce Churn
You can’t ignore it anymore.  As a Telco, you’ve probably experienced sudden product and service cancellations. You don’t understand it.  Doesn’t everyone need technology? Isn’t the internet a regular thing now?  So what’s the reason…
ecommerce product discovery search
5 Ways to Improve Ecommerce Product Discovery & Search
Estimates show that by the year 2040, e-commerce will account for 95% of all shopping. Given the recent growth, that doesn’t sound too far-fetched, does it? But here’s the sad truth. These are remarkable developments. Yet, most…
cognitive search vendors
Cognitive Search: 5 Reasons It’s a Must-have for Digital Commerce
The more data you have, the better.  But is this statement true?  Here’s the reality.  Too much data can sometimes become a liability. Wait! But how is that possible?  According to Forrester, more than half…
real reason conversion rate low
Ecommerce Conversion Rates: 12 (REAL) Reasons Yours is So Low (+How to Increase it)
It doesn’t make sense.  You spent months preparing for relaunching your ecommerce store.  You even paid boatloads of cash to various professionals to get your website right.  You had high expectations.  Except, you can’t seem…
customer experience strategy 2021 trends
Customer Experience Strategy: 7 Elements for Success in 2021
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors.    The result?  Most…
CPQ transformation visual configurators
Visual Configurators: 5 Ways To Transform CPQ (+ What It Means For Your Business)
You can’t escape it.  Whether you’re a B2B or B2C brand, you need visual product configurators. But wait! Isn’t that a significant investment? Well, that depends on your perspective.  Why?  According to a study by…