Caroline Egan

40 Articles Published | Follow:
What consumers purchased week of April 11-17th
As we enter week 6 in social isolation, our dependence on ecommerce remains vital. Consumers are turning to new channels and brands to purchase as their preferred retailers struggle to keep up with demand. Think…
covid 19 digital commerce
How digital commerce needs to respond to COVID-19
In the last 3 months since the coronavirus began, online retailers and brand sites have seen an increase of 8.8% in online shoppers and 52% in total sales compared to 2019. As social distancing becomes…
The solution to solving today’s search complexities in digital commerce is cognitive search.
6 Tips For Solving Today’s Cognitive Search Complexities
Search is a fundamental aspect of the digital experience--it is the mechanism we use to navigate vast amounts of information and products online. Yet, the search solutions provided in most digital commerce platforms lack the…
FOBO, the fear of better options, causes consumers to fall into indecision.
Why FOBO Impacts Consumer Confidence & Behavior
Contrary to popular belief the opposite of FOMO is not JOMO or the joy of missing out, it’s FOBO, the fear of better options. Think of it as the consumer cousin of FOMO; it’s the…