Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…
As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
In this article, we’ll explain four trends in gift consumers’ behaviors you should keep in mind to create a sure-fire 2025 holiday marketing plan. 1. Gift Consumers Use Social Media for Holiday Gift Ideas In…
Looking ahead to the 2025 holiday season — the biggest sales of the year — many brands start thinking about offering a personalized shopping experience for their customers to maximize sales. That's a smart move…
Practicing good data governance is important even if you aren’t building a complex machine-learning algorithm. When it comes to making sure your products are indexed in search results (and found by customers) and enriched with…
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine. Customers enter your website and start their site search…
Chances are you've had at least one really terrible digital commerce experience, whether as a consumer or a B2B buyer. Maybe you landed on a site where the homepage provided zero clues to what the…
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
