Zero Party Data

internet of behaviors meaning
Understanding Internet of Behavior (IoB) and Why It Matters in 2023
The world of digital commerce is in a state of accelerated change, for better or for worse, which means, to stay ahead, we need to become aware of what exactly is changing, or rather, where…
how to collect and use zero party data effectively
Zero Party Data: How to Collect It and Use It Effectively
As consumers grow increasingly conscious of how companies use their data, businesses have scrambled to find new ways to obtain customer information—namely, by acquiring the customer’s consent. Imagine that—actually asking your customers to voluntarily share…