Social Commerce

Tips for to help plan holiday marketing on social media for 2021
7 Tips for Implementing Social Commerce in Your 2021 Holiday Marketing Plan
Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…
2021 consumer behaviors for holiday shopping and gifting
Gift Consumers’ Behaviors 2021: What They Actually Want
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
How to incorporate social commerce in your product discovery strategy.
Product Discovery in Social Commerce: Why You Need It (+ How to Improve and Drive Conversions)
You’ve probably done it before. A special occasion is coming up, and you don’t know exactly what to get.  All you have is an idea.  You haven’t yet figured out the specific product you want. …
live shoppings vs virtual commerce difference
Live Stream Shopping and Virtual Commerce: A Short Guide for Ecommerce Businesses
There's nothing new under the sun. Is that a controversial statement? Probably.  Live stream shopping or Live Commerce has been around for decades.  Don't believe it?  The funny thing about "live commerce" acting like it's…