Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…
In this article, we’ll explain four trends in gift consumers’ behaviors you should keep in mind to create a sure-fire 2025 holiday marketing plan. 1. Gift Consumers Use Social Media for Holiday Gift Ideas In…
You’ve probably done it before. A special occasion is coming up, and you don’t know exactly what to get. All you have is an idea. You haven’t yet figured out the specific product you want. …
There's nothing new under the sun. Is that a controversial statement? Probably. Live stream shopping or Live Commerce has been around for decades. Don't believe it? The funny thing about "live commerce" acting like it's…
PODCAST
On the Amazon Effect, winning in B2B ecommerce, and the mid-market playbook
Jason Nyhus of Shopware and James Novak discuss missed ecommerce opportunities, how top businesses excel online, and why Amazon shouldn’t be your benchmark.