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Tips for how retailers can improve the ecommerce customer experience.
Why Retailers Need to Improve Ecommerce Customer Experience (+ 3 Tips to Do That)
As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
Guidelines for upgrading ecommerce search engines with site search.
Ecommerce Search Engines: 11 Guidelines for Upgrading Site Search
There’s no going back.  Global events such as the pandemic changed market dynamics emphasizing the fact that eCommerce is the future.   As an Ecommerce business, you shouldn’t take effective on-site search capability for granted.  It…
10 elements for best-in-class ecommerce search experience
Ecommerce Search Experience: 10 Elements to Be Best-in-Class
It’s common that consumers choose to shop online for its convenience. But as eCommerce continues to thrive and more options are available, they now also prioritize discovery. According to Kantar’s The State of Ecommerce 2021…
Commerce Experiences: What Makes a Good One vs Bad? Expert Q&A with Jan Kelley
Have you ever landed on an ecommerce website and thought to yourself “they must know this is terrible? Right?” Or alternatively, a site that is well-organized, easy to navigate, but the product pages were underwhelming…
Understanding How Semantic Data Leads to Product Discovery Experiences
The success of your ecommerce platform hinges entirely on offering a convenient and expedient user experience. However, messy data can get in the way. Seemingly trivial inconsistencies like not having naming conventions or tags can…
ecommerce site search strategy
7 Ecommerce Site Search Strategies: Best Practices to Improve Your Conversion Rates
Focus on the big things.  That sounds like great advice, right? Until it isn’t.  You’ve probably spent time and money on the ‘big things’ like a well-designed website.  What’s more, you consistently spend money on…
real reason conversion rate low
Ecommerce Conversion Rate: 5 (REAL) Reasons Yours is So Low (+How to Increase it)
It doesn’t make sense.  You spent months preparing for relaunching your ecommerce store.  You even paid boatloads of cash to various professionals to get your website right.  You had high expectations.  Except, you can’t seem…