Semantics

customer experience tips for consumer electronics brands
4 Tips to Improve CX for Consumer Electronics
CX, or customer experience, has become a major focus for brands and companies all around the world, and not just those that engage buyers online through their websites, but brands that also interact with customers…
Ways to improve product data quality
Better Product Data: 3 Tips for Improving Data Quality
Practicing good data governance is important even if you aren’t building a complex machine learning algorithm. When it comes to making sure your products are indexed in search results (and found by customers), data hygiene…
Opportunities to improve search experiences for mobile and omnichannel
5 Opportunities to Maximize Impact of Search for Better Ecommerce Experience & Performance 
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine.  Customers enter your website and start a search and…
Mobile Commerce Search: 3 Opportunities to Improve Product Discovery
It’s probably happened to you.  You forgot a special occasion or something you needed to buy.  The realization fills you with horror.  Time is running out, so you buy it online at the last minute,…
Impact of unstructured data on ecommerce success
Unstructured Data & Ecommerce Success: 3 Reasons Why It’s Impacting Success
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
Guidelines for upgrading ecommerce search engines with site search.
Ecommerce Search Engines: 11 Guidelines for Upgrading Site Search
There’s no going back.  Global events such as the pandemic changed market dynamics emphasizing the fact that eCommerce is the future.   As an Ecommerce business, you shouldn’t take effective on-site search capability for granted.  It…
Understanding How Semantic Data Leads to Product Discovery Experiences
The success of your ecommerce platform hinges entirely on offering a convenient and expedient user experience. However, messy data can get in the way. Seemingly trivial inconsistencies like not having naming conventions or tags can…