Semantics
CX, or customer experience, has become a major focus for brands and companies all around the world, and not just those that engage buyers online through their websites, but brands that also interact with customers…
Practicing good data governance is important even if you aren’t building a complex machine-learning algorithm. When it comes to making sure your products are indexed in search results (and found by customers) and enriched with…
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine. Customers enter your website and start a search and…
It’s probably happened to you. You forgot a special occasion or something you needed to buy. The realization fills you with horror. Time is running out, so you buy it online at the last minute,…
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
There’s no going back. Global events such as the pandemic changed market dynamics emphasizing the fact that eCommerce is the future. As an Ecommerce business, you shouldn’t take effective on-site search capability for granted. It…
The success of your ecommerce platform hinges entirely on offering a convenient and expedient user experience. However, messy data can get in the way. Seemingly trivial inconsistencies like not having naming conventions or tags can…
