Holiday Shopping
Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…
Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
Looking ahead to the 2024 holiday season — the biggest sales of the year — many brands start thinking about offering a personalized shopping experience for their customers to maximize sales. That's a smart move…
In this previous post, we explored several interesting examples of interactive gift finders. Before you can begin building an effective gift finder, you’ll need to understand what defines a “good” gift shopping experience. Ultimately, the goal…
As the holidays approach, many consumers begin to search more frantically for the right gifts, delivering new opportunities for retailers and brands to delight consumers. You’re likely to attract new business and get a lot…
