In the last 3 months since the coronavirus began, online retailers and brand sites have seen an increase of 8.8% in online shoppers and 52% in total sales compared to 2019. As social distancing becomes…
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
In this data-driven world, marketing technology has made it easier for us marketers to identify, target, and engage both suspects and prospects that are likely to make the best customers. We can reach a large…
If you’re a longtime reader of this blog, you may have noticed that we emphasize the importance of a seamless, personalized customer experience across all touch points. Zeroing in on customer experience has a couple…
PODCAST
On the Amazon Effect, winning in B2B ecommerce, and the mid-market playbook
Jason Nyhus of Shopware and James Novak discuss missed ecommerce opportunities, how top businesses excel online, and why Amazon shouldn’t be your benchmark.