Choice overload
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Shoppers are becoming an increasingly digital-savvy breed. Time is precious and many consumers don’t want to waste theirs trying to decipher which product out of many perfectly matches their needs. They expect a seamless path…
Do your eyes get blurry when you’re standing in the pharmaceutical aisle trying to decide which product is right for you? Mine do. During my last shopping trip I encountered 34 options for toothpaste, 93…
Today's consumers suffer from choice overload. They expect interactive purchase decision support and recommendations from brands and retailers, says report. Who would have predicted that the internet could make some things less convenient? Don’t get…
