Prior to the age of streaming, buying a TV was all about size, picture quality, and perhaps, if it could connect to a larger audiovisual system. Now, consumers need to know if it’s WiFi enabled,…
Since its founding, Lindy, a manufacturer of computer and audiovisual connectivity products, has been in the business of providing solutions to buyers that require expertise and attention to detail when purchasing. Lindy sells their products…
Within two weeks of lockdown, Canon Europe pivoted its digital strategy to focus on what consumers needed to manage work-from-home and school-at-home. For the global consumer electronics manufacturer, that product category was printers. Their digital…
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
It turns out that 1976 was quite a year for enterprise and innovation in the US. While a young Steve Jobs was founding the Apple Computer Company in his garage in California, Richard Burke was…
PODCAST
On the Amazon Effect, winning in B2B ecommerce, and the mid-market playbook
Jason Nyhus of Shopware and James Novak discuss missed ecommerce opportunities, how top businesses excel online, and why Amazon shouldn’t be your benchmark.