AI & Machine Learning
It’s easy to assume that conversation design is a one-and-done deal. In reality, you should be constantly tweaking your conversational AI channels to optimize for revenue-focused outcomes, like lead generation or sales. Remember, a chat…
Variety is the spice of life. Having too much variety can get pretty confusing and frustrating. Think about how it feels when you browse on Netflix for hours trying to figure out what show to…
Chatbots and digital assistants have made their entrance into our lives. And many experts are convinced that they’re here to stay. These technologies take e-commerce to a new, much more conversational level that is “contextual…
Search is a fundamental aspect of the digital experience--it is the mechanism we use to navigate vast amounts of information and products online. Yet, the search solutions provided in most digital commerce platforms lack the…
High-intent shoppers are a marketer’s dream. They don't kick tires or browse your website at random. All they want is to make a quick purchase, and they're more likely to convert. But they're also the…
