Ontologies are a central component of machine learning, but what exactly are ontologies and how do they work? In this article, we will demystify ontologies and explain how these data models make powerful discovery experiences…
Picture a customer landing on your website, eager to explore a wide range of products. Their excitement is clear at first. However, as they browse and click through various options, the sheer volume of choices…
Qualifying a B2B lead is a process that requires a longer sales cycle and often includes conversations with multiple stakeholders. Additionally, enterprise-level sales typically come at a higher price point, which often requires more time…
Artificial intelligence (AI) is sweeping the ecommerce industry. And it’s complicated. AI isn’t one type of technology — it’s a range of models that use algorithms to automate workflows, predict patterns, and personalize experiences. Over…
As buyers demand faster, easier, and more personalized experiences, B2B companies are looking for resources that help them keep up. That’s not an easy task. And in the meantime, expectations keep growing. Seventy-three percent of…
Predictions show that generative AI could add $4.4 trillion to the global economy. That’s more than the UK's GDP. And it’s not hard to see why. From personalized product recommendations to smart inventory predictions, generative…
To keep pace with rising consumer expectations—and simplify the increasingly complex customer journey—ecommerce brands must use data analytics to create hyper-personalized experiences. Enter guided shopping, a customer-centric strategy to present online shoppers with products tailored…
Every B2C company has goals such as improving conversions, fueling growth, and scaling success. However, results can be lackluster when product pages aren’t fully optimized. Product detail page (PDP) optimization is focused on improving results…
Ecommerce retail sales were approximately $5.2 trillion worldwide in 2021, and are forecast to grow by 56% in the next few years. This meteoric rise underscores how consumer shopping habits, especially with Millennials and Gen…