Marc Cousineau

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Three ways to increase conversion rates with better ecommerce product filters
Many ecommerce websites struggle with providing effective search filters. In fact, 84% of sites deliver a less than satisfactory search filter experience. It's surprising how often ecommerce companies overlook filters considering how they're part of…
10 examples of great ecommerce product pages to inspire you
Product detail pages (PDPs) are where most customers decide to buy a product. But there's isn't a lot of differentiation between one site and another. In fact, over 71% of brands use the same seven…
16 ways to use generative AI in ecommerce (with examples) 
How generative AI is solving a fundamental flaw in ecommerce A lot of issues faced by ecommerce companies can be traced back to an original sin committed by the industry—it expected customers to do the…