success

content discovery sharp electronics
Q&A with SHARP Consumer Electronics: How SHARP Delivers Content Discovery Experiences with Zoovu
Prior to the age of streaming, buying a TV was all about size, picture quality, and perhaps, if it could connect to a larger audiovisual system. Now, consumers need to know if it’s WiFi enabled,…
Lindy Electronics Zoovu Customer Interview
Q&A with Lindy Electronics: How Zoovu Helps Power Content Discovery Across Borders  
Since its founding, Lindy, a manufacturer of computer and audiovisual connectivity products, has been in the business of providing solutions to buyers that require expertise and attention to detail when purchasing. Lindy sells their products…
Impact of unstructured data on ecommerce success
Unstructured Data & Ecommerce Success: 3 Reasons Why It’s Impacting Success
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
What does a data-driven customer experience actually look like?
Data & CX Excellence: An Expert Q&A between Forrester and Zoovu
As consumers and professional buyers engage, interact, and purchase from varied channels, businesses struggle to attain a 360-view of customer data. The average enterprise business uses over 200 applications across their organization, lacking a central…
customer experience strategy 2021 trends
Customer Experience Strategy: 7 Elements for Success in 2021
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors.    The result?  Most…
Canon increases revenue by 14% by adapting content discovery amid digital shift
Within two weeks of lockdown, Canon Europe pivoted its digital strategy to focus on what consumers needed to manage work-from-home and school-at-home. For the global consumer electronics manufacturer, that product category was printers. Their digital…
Why Consumer Electronics Brands Must Make Choosing Easier to Sell
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Brand Spotlight: Trek Bicycle Cements Its Position As Most Trusted Bicycle Brand
It turns out that 1976 was quite a year for enterprise and innovation in the US. While a young Steve Jobs was founding the Apple Computer Company in his garage in California, Richard Burke was…