selling

B2B Consumerizaiton priorities for digital selling in 2021
B2B Consumerization 101: Priorities for B2B Digital Selling in 2021
Complexity. Friction. Back and forth.  Those are some of the words that come to mind when you think of traditional B2B selling.  Isn’t it ridiculous?  These words shouldn’t describe a multi-trillion-dollar industry.  And that needs…
Helping Is The New Selling – With Buyers In Control, The Definition Of Selling Needs An Update
In the age of the informed customer, you are not only up against your fiercest competitor, but more importantly, you’re up against the multiple sources that shoppers consult during their decision-making processes. Google's Zero Moment…
Faceted Search vs Guided Selling Analysis (With Examples)
In years past, Faceted Search has been the most effective way of narrowing down huge product listings to a select few results based on specific qualities. However, while they can be quite useful, there are some…
12 ecommerce experts
12 E-Commerce Experts and Their Take on Guided Selling
Guided selling is no longer just a fancy, nice-to-have feature. It has become a mandatory asset for businesses that want to attract, satisfy, and retain customers. Given the dizzying array of products and services and…
How guided selling works in customers' online shopping experiences.
What is Guided Selling and How Does it Work?
In her compelling TED talks, Columbia Business School professor Sheena Iyengar proves an incontrovertible truth: choice overload is real. Today, consumers are confronted with more options and more touch points than ever. It is all too easy for them…
Arrows pointing different ways
How Guided Selling Supports the Shopper Decision-Making Process
Today, most purchase decisions are reached on the Internet. Whenever shoppers have a need or want, the majority hops on the Internet first, to look for useful information and advice on products that meet their requirements. Considering…