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Retail is Not Dead: Its Experience Driven and Requires Kiosks to be Effective
If you think retail is dead, then how do you explain the dozens of direct-to-consumer digitally native brands like Warby Parker, Rothys, and Away, all opening stores across North America and Europe? These brands focused…
Impact of unstructured data on ecommerce success
Unstructured Data & Ecommerce Success: 3 Reasons Why It’s Impacting Success
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
How product discovery and conversion improve with a robust visual commerce strategy.
Visual Commerce: 5 Business Opportunities to Improve Product Discovery and Conversions (+ Why It’s Important)
Imagine being stuck in traffic with nowhere to go. Everything is at a standstill. As you scroll through social media, you see the page to your favorite pizza place. You stop scrolling. The pictures on…
cognitive search vendors
Cognitive Search: 5 Reasons It’s a Must-have for Digital Commerce
The more data you have, the better.  But is this statement true?  Here’s the reality.  Too much data can sometimes become a liability. Wait! But how is that possible?  According to Forrester, more than half…
What is contextual commerce and why is it important?
Definitive Guide to Contextual Commerce: What It Is and Why It’s Important
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
Brand Spotlight: Trek Bicycle Cements Its Position As Most Trusted Bicycle Brand
It turns out that 1976 was quite a year for enterprise and innovation in the US. While a young Steve Jobs was founding the Apple Computer Company in his garage in California, Richard Burke was…