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customer experience tips for consumer electronics brands
4 Tips to Improve CX for Consumer Electronics
CX, or customer experience, has become a major focus for brands and companies all around the world, and not just those that engage buyers online through their websites, but brands that also interact with customers…
benefits of content discovery for b2b manufacturing
Benefits of Content Discovery for B2B Manufacturers [Infographic]
The B2B digital commerce market continues to experience record growth, in 2021 B2B manufacturers saw an 18.4% increase in sales on digital channels. In fact, that growth rate is 1.45 times greater than the growth…
Foolproof AOV strategies and tactics
AOV Strategies: 3 Foolproof Tactics to Consider for Increasing AOV
Alright, so your digital sales strategy is hitting most of your KPIs – traffic, conversation, etc, but for some odd reason, the checkout quantity of each of your online customers is not as high. Don’t…
Composable Commerce: What is it and why is it critical for digital maturity and growth in 2022?
Remember those matching furniture sets that were all the rage in the mid-90s but have since fallen out of favor? Buyers no longer want one-size-fits-all solutions from a single vendor—and the same goes for traditional…
Tips for to help plan holiday marketing on social media for 2021
7 Tips for Implementing Social Commerce in Your 2021 Holiday Marketing Plan
Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…
Understanding the difference between Conversational AI vs Conversational chat
Conversational AI vs Conversational Chat: What’s the Difference?
It’s a madhouse. At least that’s what you think when you look at the various systems you need to find information in your enterprise. It wasn’t supposed to be this complicated. You probably wonder what…
Product Configurator benefits for manufacturers and suppliers
Product Configurators: 5 Key Advantages for B2B Ecommerce (+ How to Leverage Them)
You’ve probably experienced it before.  The sinking feeling after buying something online that didn’t live up to its photographs.  And no matter how hard you try to shake it, the result is unavoidable—you’ve got buyer’s…
Ways to improve product data quality
Better Product Data: 3 Tips for Improving Data Quality
Practicing good data governance is important even if you aren’t building a complex machine learning algorithm. When it comes to making sure your products are indexed in search results (and found by customers), data hygiene…
B2B Consumerizaiton priorities for digital selling in 2021
B2B Consumerization 101: Priorities for B2B Digital Selling in 2021
Complexity. Friction. Back and forth.  Those are some of the words that come to mind when you think of traditional B2B selling.  Isn’t it ridiculous?  These words shouldn’t describe a multi-trillion-dollar industry.  And that needs…