Digital Transformation

Providing post-purchase support with digital assistants will increase the likelihood of customers repurchasing.
Extending The Customer Lifecycle With Digital Assistants
80% of consumers want brands to provide post-purchase support, this extends to tips, troubleshooting, and making it easier to do self-diagnostics and repairs without calling a technician. Consumers want access to reliable, easy to navigate…
B2B buyers expect streamlined customer-centric digital commerce experiences.
B2B Buying Process: How Manufacturers Cater To Digital Buyers
Today’s B2B buyers expect and require the same customer-centric digital commerce experiences as they encounter in their consumer lives. Nearly 90% of industrial good buyers use the internet to search, qualify, evaluate, and select suppliers.…
4 stats showing COVID-19 impact on ecommerce
In a span of 8 weeks, global usage of ecommerce has surpassed projections for two to three years out. Across Europe and North America, consumer behavior shifted quickly to relying on digital channels to fulfill…
How Beauty Brands are Capturing Gen Z & Millennials with Best-in-Class Digital Experiences
Today’s consumer has an endless array of choice for any given product and when it comes down to deciding where to spend their money 84% of them prioritize the experience of shopping versus the product…
The customer journey and experience you deliver are your most important differentiators.
Digital Customer Journey: 4 Key Steps to Optimize & Grow Sales
Today, an increasing amount of customers is turning to digital channels to self-educate about products and services. They’re either waiting until much later in the buying process to speak with a salesperson or not at…
How to digitize the in-store shopping experience.
11 Ways to Digitize the In-Store Shopping Experience
In recent years, physical store locations have faced the silent assault of e-commerce. Consumers are growing used to the ability to buy an item with one click and have it in their hands the following…
Curated Commerce – Key to Positive Shopping Experiences in a Digital World
The shift to digital storefronts and the rise in the sheer number of products flooding those digital shelves is not ideal. Not for buyers and not for sellers. Offering a large amount of choice, without…