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recommendation engine types ecommerce
Ecommerce Product Recommendation Engine: What Is It & How Does It Work?
Variety is the spice of life.  Except having too much variety can get pretty confusing and frustrating.  Think about how it feels when you browse on Netflix for hours trying to figure out what show…
How Beauty Brands are Capturing Gen Z & Millennials with Best-in-Class Digital Experiences
Today’s consumer has an endless array of choice for any given product and when it comes down to deciding where to spend their money 84% of them prioritize the experience of shopping versus the product…
The ABCs of Customer Loyalty: Are You Worthy of Their Business?
No matter how you dice it, customer retention is critical for any business - yours included. Almost every study points towards the undeniable ROI of customer loyalty: Repeat customers... 1)  ... are simply easier to…
How Useful Are These 7 Methods in Helping People Choose?
Today’s shoppers are confronted with seemingly endless options, leaving them with a serious case of decision fatigue. As a result, many of them experience shopping frustration, make snap decisions or decide to take the "nochoice"…
Shopper types
Are You Prepared For The 4 Types of Shoppers Coming To You?
At any given moment there are 4 different types of shoppers coming to your store. Depending on the product domain, their intentions, preferences and product knowledge, they want to explore and navigate your store in…
Neurons
Decisions Are Emotional. The 8 Emotional States That Influence Purchase Decisions
We tend to believe that our decisions are based on a rational or analytical processing of our options. We like to believe that we’re in control, that our assessments lead us to making the right…