CX & Behavior

Decisions Are Emotional. The 8 Emotional States That Influence Purchase Decisions
We tend to believe that our decisions are based on a rational or analytical processing of our options. We like to believe that we’re in control, that our assessments lead us to making the right…
Man and woman sitting on a couch
Women vs. Men – Gender Differences in Purchase Decision Making
Out of the many aspects that can influence a customer’s decision-making behavior, one of the major factors is gender. Men and women approach shopping with different motives, perspectives, rationales, and considerations. There is a decade…