CX & Behavior

Understanding the five stages of the consumer buying process helps businesses keep customers engaged and satisfied.
The 5 Stages of the Consumer Decision Making Process
In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most…
Decisions Are Emotional. The 8 Emotional States That Influence Purchase Decisions
We tend to believe that our decisions are based on a rational or analytical processing of our options. We like to believe that we’re in control, that our assessments lead us to making the right…
Man and woman sitting on a couch
Women vs. Men – Gender Differences in Purchase Decision Making
Out of the many aspects that can influence a customer’s decision-making behavior, one of the major factors is gender. Men and women approach shopping with different motives, perspectives, rationales, and considerations. There is a decade…