CX & Behavior

5 Most Surprising Findings About How People Make Decisions
Decision-making is among the most fascinating, complex and essential human behaviors that neuroscientists are only beginning to decipher. What exactly happens in our brains when we are making decisions? Why do we choose certain options?…
Understanding the 3 Types of Consumer Buying Decisions
To successfully reach their target market, and improve interactions with customers, marketers need to understand just how much effort and time consumers put into decision-making. Decision-making is both an art, and a science, which has…
3 Ways To Increase Online Shoppers’ Buying Confidence by Providing Advice
If you’re selling goods or services to people, there’s one thing I know you want: More customers. That’s a given. So, how do you get more customers? Providing advice and branding yourself as expert plays…
How Useful Are These 7 Methods in Helping People Choose?
Today’s shoppers are confronted with seemingly endless options, leaving them with a serious case of decision fatigue. As a result, many of them experience shopping frustration, make snap decisions or decide to take the "nochoice"…
Impact of Celebrity Endorsement on Consumer Buying Behavior
Celebrities advertising products is nothing new, in fact it has been part of our lives for years. The first celebrity endorsement dates back to the 1760’s, when the term “brand” still hadn’t been coined yet.…
Shopper types
Are You Prepared For The 4 Types of Shoppers Coming To You?
At any given moment there are 4 different types of shoppers coming to your store. Depending on the product domain, their intentions, preferences and product knowledge, they want to explore and navigate your store in…
Understanding the five stages of the consumer buying process helps businesses keep customers engaged and satisfied.
The 5 Stages of the Consumer Decision Making Process
In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most…
Neurons
Decisions Are Emotional. The 8 Emotional States That Influence Purchase Decisions
We tend to believe that our decisions are based on a rational or analytical processing of our options. We like to believe that we’re in control, that our assessments lead us to making the right…
Man and woman sitting on a couch
Women vs. Men – Gender Differences in Purchase Decision Making
Out of the many aspects that can influence a customer’s decision-making behavior, one of the major factors is gender. Men and women approach shopping with different motives, perspectives, rationales, and considerations. There is a decade…